In the heart of Srinagar, where tradition meets transformation, Passion was born in 1993 with a simple idea—to redefine how Kashmir dressed.

What began as a modest dream at Regal Chowk soon evolved into a landmark fashion destination, where generations of Kashmiris have found their style, their confidence, and their expression.

For over three decades, Passion has stood as more than just a store—it’s an experience. Spanning over 5000 sq. ft. of premium retail space our flagship outlet brings together a curated blend of top Indian and international brands, offering everything from timeless classics to the latest trends in both menswear and womenswear.

As fashion evolved, so did we. Today, our story continues with exclusive brand outlets including two Monte Carlo stores and an exclusive Octave outlet, each reflecting our promise of quality, comfort, and cutting-edge style.

But what truly sets us apart?
It’s our unwavering commitment—to our customers, our craft, and our culture. We understand that fashion isn’t just about clothing—it’s about identity. That’s why every garment we offer is handpicked to inspire confidence and celebrate individuality.